Most Amazon sellers have wasted ad spend somewhere in their PPC account. Almost none of them know how much. That gap matters more than it sounds. “Some waste” doesn’t change behavior — sellers shrug and keep spending. A specific number does. When an account owner sees the real, calculated dollar figure behind their wasted ad […]
Hiring the wrong amazon ppc agency is easy to do and expensive to undo. Here’s the story that plays out constantly: A seller spends $50,000 launching a product. First month: 12 sales. ACOS: 87%. They’re spending four to five hours a day trying to manage ads themselves, and the number keeps climbing instead of falling. […]
Amazon keyword research most often follows the same script: run a reverse ASIN lookup on competitors, sort by search volume, pick the biggest numbers, stuff them into the listing and the campaigns. It feels thorough. It produces a spreadsheet with hundreds of rows. And it routinely wastes budget on keywords that were never going to […]
A quick note: Amazon retired the “Rufus” name in May 2026 and folded it into Alexa for Shopping — same AI, same underlying behavior, new name sitting directly in the main search bar instead of a side chat window. If you’ve heard sellers talking about “optimizing for Rufus,” this is the same conversation. We’ll use […]
