Real Results. Real Brands.

US Consumables · $26 AOV

$0.8M → $2M ARR — Scaling a Low-Margin Consumables Account

Year-over-year scale-up

The Situation

The account was already generating sales, but growth had plateaued. PPC spend was loosely structured — budgets allocated by instinct, not performance data, with no clear mechanism for scaling winning terms while suppressing bleeders. Year-on-year sales were up modestly, but ad efficiency was declining as competition increased. The mandate: scale revenue aggressively without letting ACoS spiral — tricky, since this is a consumables account with a $26.60 average order value, leaving very little margin for wasted clicks.

What We Fixed

• Full campaign rebuild: match types separated by funnel stage, ASINs isolated at campaign level
• Weekly search term harvesting — auto and broad campaigns fed a continuously updated exact-match list
• Placement multipliers dialled in on top-of-search for proven converters only
• Weekly negative targeting — zero tolerance for irrelevant traffic on low-margin SKUs

The Results

Year-over-year (same two-month window):

Month-over-month (Dec → Jan):

UK Marketplace · Home Category

£162K in One Month — 3.6x YoY Growth on a Saturated UK Market

One-year rebuild

The Situation

Inherited a stalled UK account with scattered campaigns, inconsistent ACOS, and no clear funnel architecture. Total product sales had flatlined around £38K/month with no scalable structure behind it.

What We Fixed

• Rebuilt campaign architecture: branded, competitor, and generic funnels fully separated
• Dayparting rules applied to stop spend bleeding out in off-peak hours
• Weekly harvesting cadence: auto → broad → exact migration pipeline
• Placement multipliers tuned to maximise top-of-search share profitably
• Sponsored Brands stacked alongside Sponsored Products for brand recall

The Results

Pet Category · 60-Day Turnaround

ACOS 115% → 65%, TACoS 85% → 31% in 60 Days

Feb 1 – Apr 30, 2025

The Situation

When we took over this Amazon pet-category account, the brand had been struggling for over six months with rising ACOS, low conversion rates, and declining traffic. Despite consistent ad spend, campaigns were inefficient and lacked targeting precision, wasting budget for minimal return. Listings were under-optimized and there was no clear strategy for scaling or profitability.

What We Fixed

• Full listing optimization across variations — A/B tested creatives, keywords, and titles
• Rebuilt campaign targeting precision to cut wasted spend on irrelevant clicks
• Reallocated budget around what was actually converting instead of spreading it thin

The Results

Before → April 2025:

Order mix by April: 57.6% Amazon Ads / 42.4% Organic — with a 70/30 organic-to-PPC mix as the ongoing goal.

Home Improvement · High-Ticket B2B

450% YoY Unit Growth — High-Ticket PPC at $278 AOV

Year-over-year, current state Dec 2025

The Situation

A high-ticket home improvement brand on Amazon US with a $278 average order value. Prior-year PPC was minimal and unstructured — high bids, broad match, no segmentation. One bad click here costs $5+ in wasted spend, and the conversion window is longer than most categories, so the previous setup produced intermittent conversions and poor ROAS.

What We Fixed

• High-intent exact-match campaigns only — volume sacrificed for precision
• Competitor ASIN targeting on rival products with weaker reviews
• Sponsored Display retargeting to recapture long-decision-cycle shoppers
• Placement multipliers weighted heavily toward product pages

The Results