Amazon Listings Aren’t Just Read by Shoppers Anymore — Alexa for Shopping Reads Them Too
A quick note: Amazon retired the “Rufus” name in May 2026 and folded it into Alexa for Shopping — same AI, same underlying behavior, new name sitting directly in the main search bar instead of a side chat window. If you’ve heard sellers talking about “optimizing for Rufus,” this is the same conversation. We’ll use […]
